Analysis of Samsung Marketing and Brand Strategies The WritePass Journal

Analysis of Samsung Marketing and Brand Strategies Introduction: Analysis of Samsung Marketing and Brand Strategies Introduction: MEANING OF BRANDMain goals which a good brand includes:Strategies of BrandingBrand Image of SamsungSamsung Logo: Character: Slogan of Samsung: Country of Origin Marketing StrategyProduct strategy teamMarketing strategy teamRegional strategy teamMarket Driven ChangeTarget MarketMarket SharesMeaning of Brand ValueStrategies adopted by Samsung:Brand PositionBrand Relationship Customer PerspectiveStrengths of SamsungConclusionRelated Introduction: In this report we have evaluated the literature and actual brand strategies used by Samsung. Samsung Electronics Company is worldwide leading consumer electronics brands which have very high opponents in the same business field like HTC, Sony, Panasonic, and Nokia. With the help of its creative products and services it is attracting lot of customers. It was founded in 1938 by Lee Byung-chull as a trading company. In 1969 it establish and developed the different business to electronic market that make Samsung flourish into the world’s leading electronic brand. Samsung became the leading electronic manufacturers in Korea by catering to the international market. It makes Samsung to be a champion to international market with high-tech products. Later on in 1993 Samsung became the world’s best popular because of joined into the LCD industry. Samsung set up its branding strategy by Chairman Kun Lee who planned to originate universal program to make Samsung to be an international brand in 1996. For increasing its brand awareness in the world, Samsung paid budget to the investment in marketing and branding and it’s about US 3 billion. (Business Week,2006) In addition, Samsung has spend lot of money in sports for its brand image for example, for sponsoring in Olympic Games Sydney 2000, In Athens 2004 Olympic Games furthermore, Samsung also supported tools and distributed 14,000 cell phones during the games. Afterwards, Samsung has joined Yahoo Company in strategic marketing. In 2001, Samsung is to be voted to the number one in 100 brands by Business Week. To highlight on its brand awareness, Samsung encourage the official sponsor of Chelsea, the popular English Premier League football club in 2005. To continue to increase perception of brand Samsung became the official sponsor of 2010 Guangzhou Asian Game. MEANING OF BRAND Brand is the identity of a product, sign, symbol or design and how it describes to key points like customers, staff and partners etc. Main goals which a good brand includes: Conveys the message purely. Convince the buyer. Confirms credibility For success in branding we have to concentrates on requirements and needs of customers. With the help of branding we can convince the customers to great extent. Strategies of Branding Developing a brand strategy can be one of the most challenging steps in marketing plan process. It plays a vital role in creation of company’s identity. Brand Image of Samsung Brand imaging is an essential tactic for company’s marketing plan and consumer behavior research (Dobni Zinkhan, 1990). A clear image of a brand enables consumers to know about the brand, use the brand, and talk about the brand. All these factors are beneficial for the brand in identifying it from any rivals in the market. Good brand image strategies can lead to a good brand performance (Roth, 1995). Brand image has three components: Product Attributes Customer’s benefit Brand Personality Samsung Logo: The first expansion of brand image of Samsung Electronics Company was started in 1993. Samsung Electronics Company has driven into a new corporate identity by changing its logo from the basic black bold type letters of the word Samsung with red star signs at the side into white Samsung word on a blue color background (Spaeth, 2007). The blue background was designed to be an elliptical shape which gives an impression of modernization and advance. It is determined to agree that Samsung has succeeded in the development of its brand logo. Gardner and Levy (1955, as cited in Park, Jaworski, Maclnnis, 1986) once stated that the brand will be successful in a long term could depend on a company’s strategies of choosing a brand image and to maintain the image over time.   Samsung has clearly proved that it has driven on the right track as the brand is now widely well known around the world with its reputation of global electronics brand Character: Its character obviously describes that it is a strong brand approximately innovation, cutting edge technology and world class design. To clear its brand image, it reinforces Samsung’s strong connection to the brand community to customer; besides, it reinforces its brand image of always being in leading position of innovation and design. (Martin Roll,2006.The global bestseller Asian Brand Strategy (Best Business Books 2006 by Strategy Business magazine) Another powerful development of brand image of Samsung was to design an impression of the brand with global sport events. Samsung became the official sponsor of the wireless technology in the Olympics when Seoul was hosted in 1998. By representing its brand into sport events, the brand will be greatly notice by lot of consumers. Nowadays also Samsung is using the same strategy. Samsung has decided to become an official sponsor for Chelsea football club since 2005/6 season and it was the second largest sponsorship signed by Samsung since the Olympics Games (Jones, 2005). By doing this Samsung logo is now appearing on every shirt of Chelsea players and it can be seen as an impressive way to maintain image of the brand. Slogan of Samsung: In this year, Samsung informed its all-new brand slogan â€Å"Turn on tomorrow†, to chase of a better future. This new slogan started from mid of July a series of promotions was showed to every customer to improve Samsung’s new brand strategy. Country of Origin Samsung has been involved to promote the country image of South Korea since Seoul Olympics in 1988 (Nebenzahl and Jaffe, 1991). The company image has to focus on the â€Å"country-of-origin† known as COO which is highlighted the impact of purchase behaviors (Martin and Eroglu, 1993). The perceptions of consumers on Korean products as overall image are still not considered as â€Å"high quality products† but known as a â€Å"good value products† (Nebenzahl and Jaffe, 1991). Marketing Strategy Samsung mission is to continue to become a world’s leader of digital convergence with the number one market share of most products segments. ( Ilse Jurrien, 2005). Samsung ambition is to boost sale volume in every segments of product. In addition, Samsung objective is to stand on top of the world ranging electronic market; accordingly, it has team which is named as â€Å"Global marketing team†. This team separated from another part and divided in to three layers that are: Product strategy team Marketing strategy team Regional strategy team. Product strategy team In Product strategy team managing market research , collection the information   and analysis data of competitors in daily task. Marketing strategy team Marketing Strategy team’s main responsibility is to expand global marketing strategy for example to present the core message that Samsung want to communicate to customer and every promotional activities to international-wise. Regional strategy team Regional strategy team’s main job is to move the task from Marketing strategy team and managing to different regional. One attempt that appropriate in the United States does not mean that it would success in other countries. Regional Strategy team’s duty is to recover strategy concerning in regional demographics. Market Driven Change In earlier days Samsung’s attempt was promoting in own way that resulted in confuse information and obscurity brand image that make consumer confused in company. Afterwards, the blockbuster launched movie called â€Å"The Matrix† and Samsung have the opinion of that it was a perfect time to improve brand image under slogan â€Å"Digital All-Everyone’s Invited†. Moreover, Samsung choose to corporate with Warner Brother for product placement at â€Å"The Matrix†. Samsung’s important place on customer’s insight to new product development method. (Kinda,2008) Target Market Samsung has changed and emphasizes on the high-end target group and business which means Samsung spend budget to promotional in niche market like the main competitor’s Sony. That directly affects the brand image in high-class value and to certify higher margins and efficiency. (Business weekly,2002) Market Shares Product Samsungs global M/S Competitors M/S Year Source DRAM 40.4% Hynix 19.8% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2010 [69] NAND Flash 40.4% Toshiba 33.1% Q2   Ã‚  Ã‚  Ã‚  Ã‚  2010 [70] Large-size LCD Panel (revenue) 26.0% LG Display 25.9% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2010 [71] Active-Matrix OLED 97% LG Display, AUO 1~3% 2010 [72] Lithium-ion battery 18.7% Sanyo 19.4% Q1  Ã‚  Ã‚  Ã‚     2010 [73] LCD Monitor 18.0% Dell 12.8% 2009 [74] Hard disk drive 9% Seagate Technology 31% Q4   Ã‚  Ã‚  Ã‚  Ã‚  2009 [75] Television sets (LDC, PDP, CRT, LED) 17.2% LG Electronics 14.8% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2009 [76] Mobile phone 21.0% Nokia 32.4% Q3   Ã‚  Ã‚  Ã‚  Ã‚  2010 [77] Digital camera 11.8% Sony 17.4% 2010 [78] Meaning of Brand Value The success of brand is the goal pursued of companies whose attempting to lead the market. Brand value is one of significant criteria that enhance branding of the company. The uniqueness of the brand is influenced consumers in both directly and indirectly, hereby improving the company value (Melewar and Karaosmanoglu, 2006). The strong and successful brand was able to dominate and persuade decision making of consumers. Samsung ranks 19th in the Top 100 Global brands in 2009 to 2010. That shows Samsung brand value up 11 percent from year earlier, according to annual report by global branding inter brand.   The reason for this success is Samsung approach to develop in marketing strategy for different regions; moreover, to increase in perspective in brand, Samsung sponsored in Olympic Games and other sports such as sponsor Chelsea Football League in England, sponsored Texas motors speedway. (Interbrand,2010) The growth of Samsung’s brand value is always put main emphasis to response demand and approach to experience in customers. Moreover the company focused on every detail of their brands, develop products, cohesive identities compatible in every products, every market round the world and every communicate to customers.(Business Week,2008) To expand an integrated method to endeavors, the context of brand has to change to adopt culture, expertise and organizational systems include products, if senior management is using these assets and ability effectively (Doyle, 1998) Strategies adopted by Samsung: Creating Identity of the Brand. Reaction from rival’s Cost involved in repositioning of   brand Research and development Best global brands of 2010 16 16 France Luxury 21,860 4% 17 20 United States Electronics 21,143 37% 18 17 United States Tobacco 19,961 5% 19 19 South Korea Electronics 19,491 11% 20 18 Japan Automotive 18,506 4% 21 21 Sweden Apparel 16,136 5% 22 24 United States Business Services 14,881 9% 23 23 United States Beverages 14,061 3% 24 22 United States Financial Services 13,944 -7% 25 26 United States Sporting Goods 13,706 4% 26 27 Germany Business Services 12,756 5% 27 25 Switzerland Beverages 12,753 -4% 28 28 Sweden Home Furnishings 12,487 4% 29 37 United States Financial Services 12,314 29% 30 30 United States Alcohol 12,252 4% 31 31 United States Transportation 11,826 2% 32 32 United Kingdom Financial Services 11,561 10% 33 33 Japan Electronics 11,485 10% 34 29 Japan Electronics 11,356 -5% 35 34 United States FMCG 11,041 6% According to the table of Brand Value in Global brands in 2010, Samsung was stable in rank 19th in last year and current that show it can manage marketing strategy in good brand value in crisis economic situation. In term of Sony the main competitor, in the chart of Brand Value showed it rank is   up from 34th to 29th in 2010 ;nevertheless, Sony still stay behind of Samsung. And in Change of value Sony is -5percent and Samsung is 11 percent. The reason of achievement to be in global brand of Samsung are many strategy that company chosen; for example, Samsung considered to customer experience that make it placed 2nd after Coca-Cola sponsorship in Olympic Games. Samsung assemble the organization for brand building and the key of brand building is employees and consumers. The employees received the emotional benefits from pride in being associated with the sponsorship and direct connection to the Olympic activities. In term of consumers, Samsung provided a new experience to the customers; for instance as a part of Samsung’s brand proximity program it put up in Olympic [emailprotected] Samsung, The Athens Olympic Sports Complex located in a 1,064 square meter entertainment complex which was a central company place for athlete, their families and viewer coming to the Games. The [emailprotected] give a wide range of activities; for example, the customers were received the opportunity to try out Samsung’s revoluti onary products by themselves. Brand Position In term of Samsung company has position the brand position as innovation, cutting edge technology and high-class design. In marketing plan, Samsung created team of global marketing to develop to assign the identity of products. The design of product is the important part to attractive to consumer to purchase. Samsung present the different of leading of electronic to innovation, high-end and focus on niche market. In addition Sony focus on high-end and niche market according to, the group assessment that show in perceptual map. In growing competition and more require consumer that CEOs facing these day, they have to know how to created more value into products and services because of nowadays, there are many competition, fast innovation and more demanding consumers. (Court et al.,1999) According to, Samsung has developed technology to standing in leading of electronic market; for example, Samsung is the first brand of Thinnest Blue-ray player in 2009, Released the world’s first infrared video phone in 2009. That make Samsung is the No.1 in customer loyalty for 8 years in succession by Brand Keys of the USA Brand Relationship To created more value into Samsung product, the company chosen to communicated in campaign that satisfy with slogan; moreover, Samsung has joined the campaign with the movie call â€Å"The Matrix† to customer perspective in brand image is innovative and high technology. The company chooses the right time and right place to show the way of company. The campaign in advertising, Samsung show the high-end and luxury design to the Television commercial. That makes customers absorb brand image of Samsung and effected to brand value in consumer’s mind. Samsung continue to purchase budget to promote brand in advertising campaign and continue to sponsor in the Olympic Game. Samsung be concentrate in strong of brand image including selecting the distribution channel, to research and developing the products, creating the new technology to be the number one of the electronic world. Customer Perspective After evaluating the brand value, position and image the next step is the customer perspective of Samsung we get this information from different websites. The evidence shows that Samsung attracted lot of customers it creates a very good image in customer’s mind. In most of products and Brand value range confirms that the customer is trustworthy and satisfied with the brand. In eco-friendly blue earth phone are also embedded with solar panel which helps in making .Samsung growing up from 4th to 2th in mobile market share. The design of product of Samsung emphasis to approach the customer insight is very effective. Nowadays mobile phone is not used only for communicating purposes but also use as fashion accessories with latest models and technology. The customers require the mobile phone for self-image which includes design, function and reliable of product. Samsung come to stand in customer’s mind and gain more market share from its main competitor Nokia. (Business Time, 2010) Strengths of Samsung CDMA Handset market Brand Position Product Quality Horizontal Integration Core Competence Distribution Network Conclusion Samsung has created lot of attraction among customers during last year’s and nowadays also by using different marketing strategies. The main goal of CEOs is to drive their brand to worldwide which shows that Samsung have good management of and intention to identify their brand to global whiles improve and develop the products among to premium quality with main competitor is Sony. The marketing strategies help to contribute to be a good brand image such as to sponsor in Olympic game; including, product placement in the movie. Samsung concerned to the environmental and launched the products that are eco-friendly.

U.S. Median Age Highest Ever

U.S. Median Age Highest Ever The median age in America reached its highest point ever at 37.2 years, up from 32.9 years in 1990 and 35.3 years in 2000, according to recently released data from Census 2010. By median age, the U.S. Census Bureau means that half of the American people are now older and half younger than 37.2 years. According to the Census Bureau’s report Age and Sex Composition: 2010, seven states recorded a median age of 40 or older in 2010. The report also showed that between 2000 and 2010, the U.S. male population grew 9.9%, while the female population saw a 9.5% increase. Of the total 2010 Census population, 157.0 million people were female (50.8%) and 151.8 million were male (49.2%). Between 2000 and 2010, the population 45 to 64 years old grew 31.5% to 81.5 million. This age group now makes up 26.4% of the total U.S. population. The large growth among 45- to 64-year-olds is primarily because of the aging of the baby boom population. The 65-and-older population also grew faster than most younger population groups at a rate of 15.1% to 40.3 million people, or 13.0% of the total population. While attributing the jump to aging baby boomers, Census Bureau analysts noted that the 65-and-over population actually increased at a slower rate than the overall population for the first time in the history of the census. Baby boomers are considered to be persons born from 1946 to 1964. According to the Census Bureau, the average retirement age in the U.S. is 62, with the average life expectancy after retirement is 18 years. However, as the U.S. Social Security Administration advises, actually starting to draw Social Security retirement benefits at age 62, rather than waiting until your full retirement age comes with risks and rewards. While the median age increased by nearly two and a half years between 1990 and 2000, said Campbell Gibson, a senior Census Bureau demographer, the growth of the population aged 65-and-over was by far the lowest recorded rate of growth in any decade for this age group. The slower growth of the population 65 and over, Gibson said, reflects the relatively low number of people reaching 65 during the past decade because of the relatively low number of births in the late 1920s and early 1930s. The increase in median age from 32.9 years in 1990 to 35.3 in 2000 reflects a 4-percent drop in the number of persons between 18 to 34 years old combined with a 28-percent increase in the population between 35 to 64 years of age. The most rapid increase in size of any age group in the profile was the 49 percent jump in the population 45-to-54-years-old. This increase, to 37.7 million in 2000, was fueled mainly by the entry into this age group of the first of the baby boom generation. Besides data on age, the U.S. profile contains data on sex, household relationship and household type, housing units, and renters and homeowners. It also includes the first population totals for selected groups of Asian, Native Hawaiian and Other Pacific Islander, and Hispanic or Latino populations. The findings above are from a Census 2000 profile of the U.S. population, released May 15, 2001. Here are more highlights from Census 2000: The number of males (138.1 million) edged closer to the number of females (143.4 million), raising the sex ratio (males per 100 females) from 95.1 in 1990 to 96.3 in 2000.The nations housing units numbered 115.9 million, an increase of 13.6 million from 1990.The average household size in 2000 was 2.59, down slightly from 2.63 in 1990.Of the 105.5 million occupied housing units in 2000, 69.8 million were occupied by owners and 35.7 million by renters; the homeownership rate increased from 64 percent to 66 percent.The number of non-family households rose at twice the rate of family households 23 percent versus 11 percent.Families maintained by women with no husband present increased three times as fast as married-couple families 21 percent versus 7 percent. Married-couple families dropped from 55 percent to 52 percent of all households.A nation of loaners? In 1940, less than 8 percent of all Americans lived alone. Today, almost 26 percent live by themselves.

Home Security alarm system Research Paper Example | Topics and Well Written Essays - 750 words

Home Security alarm system - Research Paper Example We are required to research home alarm systems available in the market, investigate and understand conditions that may results in activating an alarm, develop a smarter home alarm system using digital technology, draw a circuit diagram (preferably using computer software) that will assist in building the circuit, develop a test strategy to demonstrate the operation of your circuit, produce a team written technical report, reflect on process from start to finish in regards to the alarm circuit, in an individual written exercise. For all the requirement we need to use our math, science and problem solving skills to solve the problem. We approach the problem by designing the new simple circuit using BOOELEAN algebra to do all tree such as logic expression, truth table and logic circuit. We build our circuit use our circuit diagram to demonstrate the operation of our circuit to the supervisor. Once the circuit is operated successfully, we decide to compile a report clearly explaining the steps taken to approach this problem, the final design of the circuit of home security alarm system and the diagram we used as part of the process as well as verifying our calculation and finding through the MATLAB programing software. As part of our investigation, we discuss our plan of action prior to attending a digital electronic work of home alarm system and discuss how our team would proceed with the information and details already available to us. The aims of the report include the research, analysis, design and construction of the alarm circuit. The other issue is to come up with a detailed description of the system hereby designed. The project aims at discovering possibilities putting in place home security as well as a wide research, observed from already existing designs. Research of alarms in the marketplace which perform different tasks is also analysed. Schematic and block diagrams showing the functionality of the design work

Employee Relations Assignments One Case Study Example | Topics and Well Written Essays - 2000 words

Employee Relations Assignments One - Case Study Example I identified UK Leasline as the most appropriate organization that could help the small business to accomplish its goal. The company offers capital to businesses in the UK at affordable terms, and I needed to purchase the office equipment at hire purchase to pay through installments as the business expanded. However, it was difficult to acquire the credit facilities since my business was a start up and therefore there was no collateral. I had to negotiate with the credit appraisal team for to prove that my business had the potential of growing to a substantial size to repay the borrowed capital. I knew that after launching the business, there were high chances for it to grow gain the capacity to negotiate better for loans. However, to get to that point, I had to use negotiation techniques so that I could not loose the opportunity. Since I had no tangible property but ideas, there was no need to negotiate with the credit appraisers. The appropriate person was the credit manager, who on the other hand was not directly concerned with issues regarding credit appraisals. But I had to proof my case to him and negotiate a deal because when I contacted the junior officers, they asserted their principles of collateral as well as offering credit to continuing businesses. With such principles, I could not excel in business. I consideredI considered myself successful even before I engaged in the negotiation process since I had the conviction that my idea was prudent and that anyone else who would give it a critical thought would find it an inventive decision. I remembered what a teacher who was my mentor once commented that I was a critical thinker. I had developed a close relationship with him because of the way I approached issues with sophistication. These memories gave me confidence and motivation to go ahead with my aspiration. On the other hand, I had witnessed start up businesses becoming successful, especially the ones that dealt with the same field as my intended undertaking. This meant that the business could attain sustainable profitability while on the other hand continuing to repay the equipments acquired on credit. I intended to show the senior credit officer my business plan and explain my vision to him so that he too could visualize my idea. I always though of how I would be happy after accomplishing my mission. However, I knew that there were drawbacks that could become a hindrance to my efforts of acquiring the loan. In the first place, I had no track record of previous loans that I had successfully repaid. This lowered my chances of proofing my credibility. Nevertheless, my age was an indicator of insufficient experience in handling large sums of money or managing a business on my own. I remembered how one of my friends took over the management of his father's business after he was taken ill, which led to its collapse. The business had been established through a loan for the purchase of equipment. To make the matter worse, the head of the credit appraisal team in UK Leasline worked in the company that issued the loan as a credit appraiser at the time. Only three years had passed from the time the business collapsed, which led to the demotion and eventual termination of all the credit appraisers that were involved in the appraisal of my friend's father to qualify for a loan. The dilemma in this situation was the fact that the head of the team who was to appraise my

Students on the Internet Essay Example for Free

Students on the Internet Essay The internet is a very resourceful and useful tool for highschool students. With the internet students can access information from any computer with internet access, transfer data and use a large variety of online resources that are in more depth than high school text books. Information resources such as web sites and online Libraries can be accessed from any computer, with internet access. A computer with internet access can go online to a website that a student may have access at home or at school. With a student being able to access web sites and online resources at their own discretion, research for projects can be done at a students own pace. Now that research can be done at home and both school a student can go into more depth with their work, due to more time of research. The internet can also be used to transfer data to and from school, and also with other students and peers. Programs such as online messengers and e-mails can be used to communicate. Communication that is done over the internet is very fast and unlike the telephone can be used to transfer data such as work done on the computer. The quality of transferred data is in the same shape as it was when it was sent to another computer. With students being able to transfer data quickly and reliably with each other, they will be able to work with positive in croups. There are large numbers of resources that can be found on the internet, these resources are often in more depth than a high school text book. When a internet user goes online to a search engine such as google and types in a topic thousands of links relevant web sites show up. With all of these resources available the amount of information that a student can use is endless and in more depth than high school textbooks. With a large number of in depth resources on the internet a student can achieve a grade of high standards. With the internet as a fast reliable and safe resource at a students disposal, the input and information in a students homework and assignments  with be of great quality, filled with information. The number of great tools and possibilities available to students on the internet is endless and should be used by every one.

Reflecting on the Dead Essay -- essays research papers fc

Reflecting on the Dead In Katherine Mansfield’s â€Å"The Garden Party† and in D.H. Lawrence’s â€Å"Odour of Chrysanthemums,† two women were in a situation where death was literally at their feet. In â€Å"The Garden Party,† Laura finds herself contemplating the dead body of Mr. Scott, a man of lower class who lived at the bottom of the hill from her house. In â€Å"Odour of Chrysanthemums,† Elizabeth finds herself contemplating the dead body of her husband, Walter. Although the relationships these women shared with the dead men were completely opposite, they both had striking similarities in the ways that they handled the situation. Both women ignored the feelings of the families of the deceased, failed to refer to the deceased by name, felt shame in the presence of the deceased and both had a life and death epiphany. Although Laura and Elizabeth were in two similar yet very different situations, they both had contemplated the dead men, acted in similar ways, fel t similar emotions and both ended up having an epiphany regarding life and death at the end of the story. No real concern was shown in either story for family members of the dead. In fact the only concern shown by Laura and Elizabeth was only concern for themselves. In â€Å"The Garden Party,† Laura did not once show any consideration for Mr. Scott’s family. Even in the presence of the widow and her sister, Laura never mentioned anything about feeling sorry for them about their loss. The most concern shown for Mr. Scott’s family was before a party that her family was throwing when she questioned, â€Å"what the band would sound like to that poor woman† (Mansfield 2429). Laura also never showed concern for Mr. Scott’s children. Her reference to Mr. Scott’s wife and children as the â€Å"poor woman and those little children† (Mansfield 2430), was the only sympathy the widow and her family received from her. Laura seemed only concerned with how â€Å"terribly nervous† she was and that she was being watched with â€Å"staring eyes† (Mansfield 2432). She didn’t even acknowledge that Mr. Scott had a family that was suffering. Elizabeth, in â€Å"Odour of Chrysanthemums,† lacked the same condolence. Unlike Laura, this was her own family she lacked sympathy for. She never expressed any responsibilty about how her children were going to handle the loss of their father. At the end of the story is the only time Elizabeth expressed concern for her children ... ..., but Laura saw a beauty in death which helped her to see the beauty of life. Elizabeth realized the frightening possibility that life was just an immediate placement and that her reality resided in death. Even though Laura and Elizabeth were uncompassionate towards the families, failed to call the deceased by their names, felt shame and had a life and death epiphany, both women had different stances and reasons concerning their actions. The relationship and the personal or social difference that Laura and Elizabeth shared with the dead men were all factors in how they acted, reacted and lastly how these affected the epiphany that the two women experienced throughout and at the end of these stories. Works Cited Lawrence, D.H. â€Å"The Odour of Chrysanthemums.† The Norton Anthology of English   Ã‚  Ã‚  Ã‚  Ã‚  Literature. Ed. M.H. Abrams. New York: W.W. Norton & Company. 2000.   Ã‚  Ã‚  Ã‚  Ã‚  2316-2330. Mansfield, Katherine. â€Å"The Garden Party.†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Norton Anthology of English   Ã‚  Ã‚  Ã‚  Ã‚  Literature. Ed. M.H. Abrams. New York: W.W. Norton & Company. 2000.   Ã‚  Ã‚  Ã‚  Ã‚  2423-2433.

Four types of evidence in a criminal investigation Essay

What are the four types of evidence in a criminal investigation? A: Evidence is any actual data (information), which can be presented in various forms. The actual data relevant to the correct resolution of the case can be obtained (determined) by the court by explanations of the parties, third parties and their representatives, testimony, written and material evidence, expert opinions. Basic types of the evidence comprise physical, documentary, demonstrative, and a testimony kind. The evidence is a type of information concerning certain issues received by the investigatory process. Physical evidence is a type of evidence is an actual object that can be touchable and investigated. Documentary evidence can be in the form of a letter, receipt, testaments, etc. Photos and videos or chats can present demonstrative type. Witnesses usually deliver testimony kind of evidence. What are individual characteristics? Give an example of an individual characteristic? A: Individual characteristic is a type of evidence that presents an induvial description of a certain object. Here an expert takes into consideration while examining a certain subject, particularly evidence. All marks, irregular features, and imperfections are taken into account. The DNA can present a bright example of an individual characteristic. DNA profile from a bloodstain can present one of the useful and significant types of evidence in a criminal investigation procedure. What is the difference between individual characteristics and class characteristics? A: An individual characteristic is usually based on the analysis of certain objects. This particular object is investigated, and its main marks and features are described. On the contrary, a class characteristic is a characteristic presenting feature of a certain class of objects. It is related to a certain group. The second type of features, particularly class characteristics turned to be more useful and efficient in the investigatory process, as it enables to receive more data acting according to the exclusion method. What are physical and chemical properties? Give an example of each. A: Each object, particularly evidence, possesses some properties enabling to identify this particular object within a variety of available ones. There two basic type of properties – physical and chemical. Physical properties can be examined without the conduct of any experiments. Moreover, they cannot influence chemical properties of an object. To the physical properties of an object belong, for example, color and smell. Chemical properties can change the chemical features of a matter, and they influence molecular composition. These chemical features can undergo various reactions and change its characteristics. To this group of properties belong, for example, the reactivity of water, the content of liquids in blood, etc. What do forensic scientists do to collect and preserve soil samples? A: The task of forensic scientists is to carefully collect soil samples and take them to the lab, maximally avoiding an influence of external factors. Their samples are very sensitive and specific. The soil is a physical type of evidence, and it can change the influence of various factors. That is why an expert has to be maximally careful to receive exact and credible results. They have to try to maximally preserve the primary features of the evidence. Critical thinking questions Why do you think forensic scientists are so careful that the tests they do are sensitive, reproducible, and specific? What might happen if they were less careful about this? A: In my opinion, the task of the forensic scientists is to be maximally careful to preserve all the chemical data that the soil samples may enable to get. If they are less careful about their samples, the test results may be not very accurate. What is more, the samples may provide no info, which may be useful in the investigatory process. Which type of evidence do you think is most useful in an investigation? Why? A: I believe the most credible and useful type of criminal evidence is a physical sample. Physical evidence includes material objects that have properties that reflect the circumstances of a crime in the form of traces, origin, etc. The information contained in material objects, transmitted through direct perception of the features of the subject is the most credible way to receive data that may apply to the investigatory process. Why do you think that forensic scientists continue to look for class characteristics given their limitations? A: The task of forensic scientists is demands the responsible attitude, as they need to provide the investigatory experts with the data, that may enable them to reveal a crime. A tendency according to which they continue to look for class characteristics given their limitations turned to be the most prolific. The reason for that is simple – it enables to receive the data enabling to find the answer maximally quickly and effectively. For example, the characteristics of various types of guns can be used as a helpful tool in the determination of weapons used by a criminal in the process of committing a crime.

Research: Sampling and Chili Sauce

1. 0Introduction The paper seeks to propose a research on the management of Tesco Stores Malaysia would like to introduce own branded chili sauce to Malaysia consumer. This paper will be organized under the following broad headings: * Problem identification * Literature review * Research philosophy and approach and research design * Data collection 2. 0General statement of the Problem. There are many type of products in the market. For example, in Malaysia there are more than ten type of chili sauce are selling in the market.Tesco would like to introduce its own branded chili sauce to the Malaysian consumer. The main factor of successful to introduce the chili sauce is the acceptance of the consumer. Brands vary in the amount of value and power they have in the marketplace. For example, Life brand chili sauce is a well known in the existing market, when a consumer knows that a brand exists in the market, the brand is said to have high brand awareness. If consumers’ awareness t owards the brands is high, its brands equity is also high.Besides that, the quality of the chili sauce also important, consumer will compare the ingredient, texture and etc with the other brands of chili sauce. A brand is valued high when consumers stay loyal to that particular brand. Consumers don’t switch to other brands and they willing to wait even if the store runs out stock. Example of products and brand that have high brand loyalty are Kimball, Maggie and Life. A brand is perceived to have high value if the brand is of goods quality. 3. 0Formulated research questionThe aim of this research is to survey the successfulness of the management of Tesco Stores Malaysia to introduce its own brand to the consumer. The research questions are: 1) To investigate quality, packaging, availability, range, promo and how the perceptions differ across demographic profile, that is level of income and age group. 2) Pricing 3) To determine the perception of customer towards to know the pr oduct quality. For example, the chili sauce texture, taste and so on. 4. 0Literature ReviewNo. | Author / title| Objective| Variable| Methodology| Finding| 1. | Marketing Communications Plan for : a new sauce brand under magi by nestleAuthor : IIoka Benneth Kueh Yi Kia Teng King Wee| To increase the market share and sales volume of Maggi brands in Malaysia up to 10 percent by the 12th month of compaign. To increase brand awareness of Maggie brand in Malaysia up to 20 percent by the end of the 12th Month. To generate up to 10 percent of total sale of Maggie brand in Malaysia. Selecting a new brand, unique selling point, positioning, new label design and packaging graphic, advertising and other promotional strategic. | Survey research will be used on the commencement, middle and conclusion stages of the campaign. A media evaluation service will be engaged to ascertain whether the media accomplished (qualitative and quantitative)Website participation be evaluated. | The strengths and w eaknesses of internal and external factor of Maggi.For example, Management, marketing, research and development,Competitive, technology and so on. | 2. | H. J. Heinz Inc: Industry AnalysisAuthor : Kasey FeigenbaumJustin WhiteElliott Matticks| Heinz is seeking to expand its offerings by focusing on emerging markets in countries such as brazil, Philippines, Turkey, and Vietnam where there is large potential growth. | Heinz is striving to develop globally while positively impacting the world. The company is promoting sustainability and supplying more than 30 countries with natural hybrid tomato seeds. Products sold through heinz’s own sales organizations through independent brokers, and agents distributors of chains, wholesalers, cooperative and independent grocery accounts, convenient stores, bakeries and so on. â€Å"Heinz Ketchup Road trip† and the campaign was pitched on social media site including twitter and facebook. | Heinz manufactures and markets products meet t he standards of individual countries, and the needs and wants of consumers in these countries.Heinz focuses on marketing their products with an emphasis on health, wellness and sustainability. | 3. | Cooking with ease: new Kikkoman Asian sauce line make home preparation of ethnic cuisine more convenient, providing consumers with an easy means of cooking Asian cuisine is a smart move and the new Kikkoman Restaurant series Asian Sauces supply this mean for today’s busy consumer. | One of the goals during the development of Kikkoman Asian sauces was maintaining an authentic or traditional flavor in each of the four varieties. During product development, several prototypes underwent numerous iterations and internal tests to ensure the ideal flavor profile was created in each version. | â€Å"The reason behind our decision to launch this brand new product line, the Kikkoman Restaurant Series Asian Sauces, results from extensive market research with consumers revealing the trend t hat Asian cuisines are becoming very popular,† says Shig Nemoto, vice president of sales and marketing at Kikkoman. â€Å"Kikkoman is known as the expert in the manufacture of soy sauces and teriyaki sauces, and our corporate strategy was to grow and extend within the same arena through the popular Asian flavors captured in these sauces,† says Nemoto. â€Å"Our brand is perceived as the highest quality product, and we expect consumers will associate these new entities, this new product line, with the same standard for high quality. â€Å"| 4. | Campbell reaches into pouch to heat up soup salesAuthor : Martinne Geller| Introducing new line called â€Å"Campbell’s Go†.Campbell plans to extent that line to other simple meals that are meant to appeal to younger shoppers with graphic that are edgier than Campbell’s traditional products. | The company plans to launch over 50 new items in fiscal 2013| Campbell spending on advertising to spur sales, rathe r than price-driven promotions. | Campbell’s are changing plan will not go back to heavy discounting and they confidence that between the levers of price, promotion, brand building and news to the base with innovation, they will be able to fully competitive in this business. 5. 0Research philosophy and approach & research design. In research, understanding of the appropriate research philosophy and approach is important before beginning a research. Quantitative analysis can be done for a number of reasons such as measurement, performance evaluation of a financial instrument. It can also be used to predict real world events such as changes in a share price. A business or financial analysis technique that seeks to understand behavior by using complex mathematical and statistical modeling, measurement and research.By assigning a numerical value to variable, quantitative analysts try to replicate reality mathematically. The survey can be collect from population There are issued a ssociated with population decline and changes in population composition in the developed world (low fertility, population ageing, increasing international migration and ethnic minority population) and those associated with population growth and environment in the developing world (rapid decline of fertility, disease and mortality control and urbanization).Population studies, as an integrated social science, seeks to examine processes and patterns of population change their local and global impact. For example, from the population we can collect the data of gender, age range, gender and so on to analysis the data how many of people like Tesco own brand chili sauce, how many don’t like. Besides that, the research also can collect data through questionnaire. A questionnaire is a research instrument consisting of a series of question and other prompt for the purpose of gathering information from respondents.Questionnaire have advantages over some other type of survey in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answer that make it simple to compile data. For example, questionnaire may include the question of the consumer satisfaction to the Chili sauce like the texture, taste, ingredient, price, packaging and so on. Other than that, sampling techniques provide a range of method that enable the researcher to reduce the amount of data needed, by considering only data from a subgroup rather than from all possible cases or element.In order to ensure that the data collected is representative, a few term related to the concept of sampling must be understood like population, element, censes, population frame or study population, sample, sampling unit or subject and sampling frame. The reason for using a sample are many; in research investigation involving several hundreds and even thousands of elements it would be impractical to collect data, test or examine every element. Con sider the cost of using a census, the time and the human resources needed; they are prohibitive.The quality of the information obtained from a sampling study is likely to be more reliable than from a census; this is mostly because fatigue is reduced and fewer errors will result in collecting the data, especially if a large number involved. In some situations, sampling is required. In testing the chili sauce of Tesco product, it would be impossible to test the entire population because the amount is large. A variety of sampling designs are available and the choice depends on the requirements of the research, the objectives of the study and the resources available.The sampling technique available is divided into two type. Probability sampling, the chance of probability of each case being selected from a population is known and is usually the same. It is based on the concept of random selection, which is a controlled procedure that assures each population element, or case is given a kn own –zero chance of selection. By using a probability samples, it is possible to answer research questions and to achieve objectives of estimating characteristics of the population from the sample. Thus, probability sampling is often used in surveys and in experimental research.In non-probability sampling, the probability of each case being selected from the total population is not known, and it is impossible to answer research questions or to address objectives that require statistical inferences about the characteristics of the population. Although generalizations could still be made from non-probability samples about the population, it cannot be done on statistical grounds. For this reason, non-probability sampling is often used in a case study research. 6. 0Data collection Data collection can be collect by using simple random sampling.In this sampling technique, each population element has an equal chance of being selected into the sample. The samples are drawn using rand om number tables or generators. This technique is best used if an accurate, complete and easily accessible sampling frame is available. By using random numbers, the selection of sample is done without bias, thus making the sample representative of the whole population. The Tesco management can randomly choose the consumer from the Tesco card member randomly to send the questionnaire by e-mail, posted mail or Short Message Service (SMS).From the database of the Tesco store can send by the area Tesco. For example, Penang Tesco will send questionnaire to the consumer who join the member at Penang Tesco, that mean the consumer maybe stay near Penang, same to Bukit Mertajam Tesco and other too. In this sampling technique the questionnaire, the major disadvantages of this sampling form is that is requires a listing of the population elements. This will take longer time to implement if the population covers a large random geographical area of selection, then a selected case is likely to be dispersed throughout the area, and will be costly due to the postage charges.The Tesco management can prepare reply envelope to the consumer that who don’t have e mail address and have to by normal postages, this is easier the consumer return the questionnaire. 7. 0Conclusion. A good sample should be accurate; there is little or no bias or systematic variance. Research is to collect accurate data and to analysis then only the management of Tesco Stores Malaysia know whether it would be feasible to introduce its own branded chili sauce to the Malaysia consumers after evaluated the entire questionnaire that received back from the consumer.Reference http://www. iservices. ilokabenneth. com/images/Maggi_Nestle. pdf http://www. culturaldiplomacy. org/culturaldiplomacynews/content/articles/participantpapers/2011/april/biec-roa-nua/h. j. _heinz_inc-_industry_analysis-_kasey_feigenbaum. pdf http://goliath. ecnext. com/coms2/gi_0199-5295700/Cooking-with-ease-new-Kikkoman. html http:/ /www. reuters. com/article/2012/02/22/us-campbellsoup-idUSTRE81L22V20120222 OPEN UNIVERSITY MALAYSIA (OUM), AUGUST 2011 BBRC4103

americas longest war essays

americas longest war essays A war that began in the early 1950s and ended in the 1973. Vietnam had gained its independence from France in 1954. The country was divided into North and South. The North had a communist government led by Ho Chi Minh. The South had an anti-communist government led by Ngo Dinh Diem. The United States supported an anti-communist regime known as the Republic of Vietnam, which is the South Vietnam. The U.S. wanted to prevent South Vietnam from falling to the communists, which eventually led the United States to fight a major regional war. The communist great powers that supported South Asia were the Soviet Union and the People's Republic of China. The U.S. involvement in Vietnam began during the administration of Dwight D. Eisenhower (1953-1961), which sent US military to South Vietnam. John F. Kennedy (1961-1963) decided to commit American support troops to South Vietnam. By the beginning of 1964, America had about 17,000 troops in Vietnam. The troops were sent to the south part of Vietnam to advise and train the Vietnamese military. The war was costing two-thousand-million dollars every month. Due to this the prices of many goods in the United States began to rise. The value of the dollar began to drop. The result was inflation. President Johnson believed that the United States had to support South Vietnam. Many other Americans agreed. They believed that without American help, South Vietnam would become communist. Some Americans became angry and were against the war many anti-war demonstrations took place in the cities of San Francisco and Chicago, many students began to protest. They wanted the war to end quickly. Then the North attacked the South Vietnam making it hard for many Americans to believe that the communists could actually launch such a major attack against South Vietnam. Due to the lack of strategy ...

Behavior Tracking Contracts, Incident Reports, and Worksheets

Behavior Tracking Contracts, Incident Reports, and Worksheets Behavior Tracking Worksheets These help determine what happened just before the inappropriate behavior occurred and should be used consistently if you suspect a behavior disorder or disability. Download/Print  a PDF  Download/Print a Word Document Functional Behavior Assessment Worksheet These  forms will help structure your first meeting with the IEP team to review their observations and shape the Functional Behavior Analysis (FBA.)   It is the first step toward creating a Behavior Improvement Plan, to support the students success.   The FBA needs to be completed before a  behavior contract may be implemented. Download/Print a PDF Download/Print a Word Document Monday to Friday Checklist This sample requires the teacher to sign per day or per half day each time the child exhibits appropriate behavior. There should be a reinforcer or reward in place for a specific number of teacher initials.This sample   behavior contract is suitable for first to eighth grade students and should be filled in with the teacher present. This plan requires the reinforcers and consequences to be listed.   Download/Print a PDFDownload/Print a Word Document Countdown to Positive Behavior This  popular worksheet is placed on the students desk. It focuses on modifying  one behavior at a time. Initially the teacher should stand next to the student and administer it, but after a day or two, the student should be ready to take over.   You may want a peer you trust to monitor the other student.   This works well with young elementary students, but with fourth or fifth grade students, in which case a teacher should be leery of opening a compliant student up to bullying on the playground, etc. This is a great self-monitoring tool to teach a child to raise his/her hand and not call out. Download/Print a PDF Download/Print a  Word Document Countdown to Positive Behavior (Blank) This worksheet is more flexible, since unlike the above printable, this form is blank.   You could use a different Behavior for your countdown on consecutive days, alternate, or take a more flexible approach.   You need to start with a single behavior to start, and add behaviors as you go.   This might be part of a two pronged approach, as you may want to use the countdown for one behavior, while focusing on other behaviors with a behavior contract.   In other words, you are challenging the student to prove that he has mastered the calling out behavior, or the talking during instruction behavior.   Download/Print a PDF Download/Print a Word Document Functional Behavior Assessment Worksheet This particular worksheet is what gets things started! This form would provide the agenda for a first meeting with your IEP team to address behavior issues.    It provides for Antecedent, Behavior and Consequences to be observed and counted.   It creates a structure for your FBA meeting that will help you collect baseline data and share responsibilities for the BIP (Behavior Improvement Plan) and its implementation.   Download/Print a PDF Download/Print a Word Document

Thinking Critically Simulation Essay Example | Topics and Well Written Essays - 750 words

Thinking Critically Simulation - Essay Example Notwithstanding the Faith Community Hospital has a number of different problems we systematize them by subdividing in four units: Critical Thinking Case Study Analysis is made in order to solve all this problems by analyzing and evaluating alternatives, making right decisions and recommending a plan for decisions implementation. There is no doubt that good decision making is an essential skill for business success generally, and effective leadership particularly. As you know "decision making is the cognitive process leading to the selection of a course of action among alternatives that produces a final choice called a decision that can be represented as an action or an opinion2". It is evidently that the decision making is a complex and many-sided process. That is why aiming to fine a write decision it is very important to take into account and use certain critical thinking components. On making Critical Thinking Case Study Analysis we based on decision making steps using decision making worksheet and problem solving tools and techniques. After identifying each problem we analyzed it following the steps: With the aim to evaluate the proposed alt... After identifying each problem we analyzed it following the steps: Definition of objectives; Addressing problems effects; Addressing problems causes; Framing the alternatives; Evaluating the impacts of the alternatives; Making decision; Implementing decision proposing the appropriate plan; Measuring the impacts of the decision. Using the decision making worksheet was very efficient as it gave an opportunity to observe the entire problem image and to conduct a full-scale research. With the aim to evaluate the proposed alternatives for the Faith Community Hospital problem salvation we used elements of certain technique called Force Field Analysis, a technique developed by Kurt Lewin, - a 20th century social scientist - as a tool for analyzing forces opposed to change. It should be mentioned that "qualitative change will always be opposed by restraining forces that are either too comfortable with the status quo or are afraid of the unknown. In a competitive global market where constant innovation and continuous improvement are the driving forces that keep businesses running, identifying those forces in order to assess the risks involved and to better weight the effectiveness of potential changes becomes an imperative"3. Using this technique helped us to make the best decisions possible with the information you have available and to choose the best course of action to take. The major key points in the simulation that should be emphasized are as follows: The question of vital importance for the Faith Community Hospital is working out a new mission statement that will result an effective implementation of new Faith Community Hospital policy and increasing